WHO WE HAVE HELPED GROW

At TGM Marketing , your success is our passion and the best way to showcase that is through case studies: evidence-based content that features hard metrics and data in black and white. It defines the difference between success and failure – and when the metrics report a nearly 500% increase in leads in just one year, it’s safe to say, “Success!” Here are some of our favorite success stories accross different niches.

Diamond Eye

Challenge

  • Generate 25 new leads a month (or 150 for the quarter).
  • Increase online sales by 10%

Approach

  • Use Instagram and Youtube advertising to amplify content we created for Diamond Eye .
  • Testing different audencie:
  1. Married couples
  2. Upcoming birthdays

Key Results

  • 153% increase in new leads from paid ads and with 22% coming from SEO and organic content.
  • 217% increase in sales.

JB Stewarding Service

Challenge

  • Generate 10 new lead per month.

Approach

  • Use LinkedIn advertising to amplify content we created for JB Stewarding Service.
  • B2B Lead generation.
  • Refine the audience by identifying the correct job titles for various kinds of Hotels/Restaurant Managers and excluding ads from employees who worked for competitors.

Key Results

  • 94% increase in new leads within the first month with 34% coming from sustainable organic search and social media sources.
  • 104% increase compared to previous years.

Louah´s Paint Professional

Challenge

  • Generate 20 new local leads per month (or 60 for the quarter).

Approach

  • Use Facebook,Instagram and Youtube advertising to generate more appointments and build email list.
  • Refine the audience by identifying Private Home owner and Real Estate Agencies.

Key Results

  • 236% increase in new leads within 3 months with 19% coming from SEO.
  • Revenue tripled after they hired us and fired the previous agency.

Lehmann Construction

Challenge

  • Generate 50 new leads a month (or 200 for the quarter).

Approach

  • Use Facebook,Google and Youtube advertising to attract Local Home Owner

Key Results

  • 336% increase in new leads using paid ads.
  • 156% more projects that previous year.

Our Approach to Driving Results on Facebook

Step 1: Discovery and Research

At the start of the project we take the time to understand your business, your products & services, business objectives and target audience.

 

We will analyse all of your available materials, previous campaigns, data, website traffic and any insights gained to help us create the best campaign possible.

 

We will then use Facebook’s Insights tools and our own in-house techniques to find the right audiences to target on Facebook. We can then begin to formulate the best way to get in-front of these audiences and figure out how to get them to take action.

Step 2: Strategy and Planning ​

Every business is different so it’s important we take the time to figure out the strategy that’s right for you.

 

Our team of Facebook professionals will review all of the discovery and research material and put together the right offering and messaging in order to drive your business results.

 

This could be driving sales, generating leads, growing your following, getting app installs or any other of Facebook’s objectives. The planning and strategy phase is important in making sure the campaign gets the best start and continues to have ongoing success.

Step 3: Audiences and targetting

Facebook offers the most advanced targeting methods known to any business. Due to the incredible amount of data that Facebook hold, your adverts can be placed in-front the most relevant audiences to your business.

 

There has never been a time in history when this level of targeting has been made available before.

 

This will give you the greatest chances of success and is one of the main reasons why businesses have been seeing such incredible ROI with their Facebook advertising efforts.

Step 4: Dynamic Product Ads

One of the most effective ways to generate sales on Facebook is through Dynamic Product Ads.

 

DPA’s will be your best performing campaigns in terms of return on ad spend.

They will cost the least, have the lowest cost per acquisition and the biggest return. It’s critical we help you set these up to ensure you are maximising your Facebook efforts.

 

Let me give you an example of how these work (as you’ve definitely seen them before!).

 

Let’s suppose you go on Amazon and look at 3 different products. When you go back onto Facebook those 3 different products appear in your newsfeed in an advert. That advert was dynamically created for you!

 

They are tailored, relevant, responsive, sophisticated and work very well. You need Dynamic Product Ads in your business.

Step 5: Advert Creative & Copy ​

  • First Impressions

Your advert is what stands out in the newsfeed and ultimately makes people click. First impressions are everything to your success.

  • Awesome Ideas

We love brainstorming ideas and putting pen to paper when it comes to generating awesome ideas for your new advert creative.

  • Design Focused

Being design focused means we can get our photoshop whizz kids to knock up some fresh creative that looks great on all of Facebook’s ad placements.

  • Copy Geeks

Weaving a web of words is crucial to your campaign and will allow us to get the best click-through rates and best conversion rates on every ad.

  • Carousel Ads

These work great for e-commerce companies or businesses wanting to tell a story. Test them
out and we’re sure they’ll be a top performer.

  • Video Ads

Video is taking over on Facebook and constantly winning our split testing battles across a range of business objectives.

  • Dynamic Creative

Dynamic creative will allow us to test different copy, images and call to action buttons all within one ad unit (very good for scaling!)

  • Canvas Ads

Great for creating unique experiences, branding and engaging with an audience who don’t know who you are.

Step 6: Optimisation

The process of optimisation simply means improving the performance of the ad account. We have a very clear method in place for gaining the maximum amount of return from the budget.

 

This could be increasing the budget, removing certain age brackets, split testing the creative, tweaking the audience and many other things.

 

Our team monitor ad accounts every day to ensure they are on track to fulfil their objectives.

Step 7: Scaling

We’ve spent millions of pounds on Facebook advertising. We know how to scale advertising campaigns.

 

We have a data-driven blueprint we follow in all of the ad accounts we manage. If you have a great product and the market want to buy it, we can help you scale it.

 

High-volume and rapid growth is really where we diversify.

Step 8: Reporting

We report your growth, your way.

 

Finding out who is buying, what makes them buy and how we can get them to buy more is powerful information.

 

With our campaign management you will get weekly and monthly reporting so that you are always up-to-date with what is going on in your account and the improvements we are making to take things to the next level.